Jun 3, 2021
5 min read

Evolution of Business Applications to an Intelligent Business Cloud

Today we see Business Cloud as a unified powerhouse product masterminded by Microsoft, whereas previously, there were only independent CRM and ERP applications without much collaboration.

If you want to leverage the capabilities of both these technologies, Dynamics 365 is for you.

Dynamics 365 has changed how workplaces function. Its advanced business applications improve communications and efficiencies for various departments, including sales, services, marketing, human resources, finance, operations, and commerce.

These data and intelligence-enriched applications bring together customers, people, data, and products. The connection of Dynamics 365 with Microsoft Dataverse and Power Platform helps provide innovation, connectivity, and insights using a firm's data and its business processes.

The Role of Data

Data is the key to reaping the full benefits of Dynamics 365. Whether it's finance, talent management, sales, or any other department, organizations must understand their business operations to achieve their benchmarks.

Dataverse and Dynamics 365 allow you to collect data from practically any source, even if it's not a Microsoft system, and use it across all your applications. With the help of the Power Platform, you can perform data analysis and get a detailed understanding of your business, competitors, clients, and other stakeholders.

You can use Dynamics 365 to utilize the information and have efficient business operations with better decisions and automation of business processes. Furthermore, it is also modular to select particular products according to your requirements to cater to your customers' needs.

Power Platform and Dynamics 365 applications work together for a complete solution to run all aspects of your business smoothly, including marketing, sales, operations, commerce, and service. It provides a holistic view of your business to use real-time insights for efficient solutions.

Shared Data

The innovations in digital technology have provided us with a range of platforms that ensure increased interaction channels between customers and organizations. This creates more scattered customer data that organizations need to bring together to understand their customers.

It becomes easier to understand what your customers want when you have comprehensive data about the products they purchase and the channels they use. You can view the number of times they visit your website and the products they review.

This useful information lets you personalize the customer experience by giving suggestions of the products they might like. You can go a step further and involve them in marketing campaigns of new products that they might be interested in.

Dynamic 365's data sharing feature allows you to combine all the data related to the interactions with your customers and help your employees in different departments understand your customers better.

Artificial Intelligence (AI) in Dynamics 365

While data capture and backward-looking analysis are significant benefits of Dynamics 365, it also uses AI applications to mine extraordinary insights from available data. You can make better-informed decisions and take actions that ensure the health and vitality of your organization. This also gives you the ability to deal with highly complex situations regarding your organizations with the help of Azure, Dataverse, and Microsoft Power BI.

The objective of using Dynamics 365 is to let business professionals who deal with serious business issues utilize AI power. Business users can use these intelligent applications that are purpose-built and reap the benefits of AI while also developing predictive analysis.

Mixed Reality

Observational data can now be incorporated into mixed reality applications through Dynamics 365. Sometimes, employees need the context behind the information so they can use their craft and knowledge accordingly. This dilemma can be solved by looking beyond 2D images on screen, adding data context at the right time and place.

Organizations can benefit further if employees:

  • Use visualizations overlaying 3D models into the existing reality
  • Use training materials or diagrams visually while still having the capability to carry out the physical steps they need

All of this is only possible with the help of mixed reality technology, which brings together digital and physical environments for maximum effectiveness.


Microsoft has significantly altered how workplaces function, bringing together CRM and ERP applications. Dynamics 365 allows seamless cooperation of customers, products, and data to handle the business operations across an organization efficiently.

For more insights on how Microsoft products can help improve your business operations, head over to Definity First.