Aug 11, 2022
6 min read

Delivering a Seamless Commerce Experience Through Composability

E-commerce thrives on maximizing the customer experience by constantly simplifying customer journeys throughout all phases of the customer lifecycle, swiftly adjusting to trends, making data-driven decisions – and making them quickly. To truly shine, you must provide something that cannot be found elsewhere and make critical times count.  

A lot of things must come together to make that goal a reality. Logistics, targeted sales and marketing, product range management, and so on are a few examples.  

To be clear, the end-to-end architecture of technical building blocks underpinning all of it is one — and far from the sole — cornerstone of success. As a result, it was meant to be modular. 

What is composable commerce? 

Composable commerce operates on the choose-pick-assemble principle. It enables online merchants to build an eCommerce infrastructure using their selected best-of-breed commerce solutions. The main feature of composable commerce is that it prioritizes a retailer's business goals above eCommerce platform capabilities, diverging a retailer's emphasis on what matters: product experiences over product quality. The following are the fundamental tenets of composable commerce: 

Open, scalable, and flexible: Retailers no longer have to rely on a single technological design since it is available, scalable, and flexible. Instead, companies may tear down such boundaries, assemble just the features and capabilities necessary for their firm, and improve its flexibility to market developments. 

Experience-driven: With strategies and business models that do not rely primarily on IT, you can provide your consumers with the shopping experiences they want. 

Modular architecture: Create an eCommerce shop that enables faster time-to-market, seamless team communication, agile delivery, and improved experiences at all breakpoints. 

Composable solutions are the way of the future 

Business apps of the future will be modular. Analysts like Gartner anticipate that "by 2023, enterprises that have embraced a composable strategy will surpass their rivals by 80 percent." But what exactly a modular approach is? Before we go into the composable process and what makes it unique, let's look at the history of enterprise resource planning (ERP) systems to see why composability is vital in obtaining end-to-end visibility. 


The Three Advantages Of Composable Commerce 

To recapitulate, composability enables supply chain network innovation in the three benefits listed below. 

Modern open platforms open the door to innovation. 

Siloed data has no place in today's supply chain network, as recent years have demonstrated. Traditional networks operate in predictable conditions, which are no longer the case in today's market dynamics. Supply chain networks demand agility that extends to all stakeholders and fosters fluid cooperation, from raw material shortages to non-traditional developing outlets. 

Scalable supply chain networks require end-to-end visibility. 

Many businesses place a high value on improving the customer experience. During the COVID-19 epidemic, however, we witnessed consumer loyalty readily affected. This trend provided new brand entrants with a footing in e-commerce and prompted many existing companies to engage in D2C to maintain market dominance. Similarly, the growth of omnichannel convenience for shopping, delivery, and the return has raised customer expectations and brought new purchasing behaviors. As supply chain disruptions continue, these dynamics pose significant dangers. However, extensible composable technologies provide another benefit to the supply chain network: a digital control tower with end-to-end visibility to predict and minimize order management upheaval. 

According to a Forrester survey, the most frequently anticipated change (49 percent) made by retailers and CPG firms is improved supply chain visibility (from factories to raw materials suppliers). Consumer packaged goods (CPG) producers with freshly established direct-to-consumer (D2C) business models understand that comprehensive visibility is critical for positive customer experiences. 

AI composition results in actionable insights 

Finally, composable business applications enable optimization at the node level, informing manufacturers of potential possibilities. Manufacturers benefit from composing business apps in ways that contradict past ideas. Manufacturers may test ideas with predictive data-driven outcomes thanks to advanced analytics enabled by built-in AI and machine learning capabilities. 

According to McKinsey, increasing machine learning and AI use to promote process automation is one of the most critical parts of supply chain agility. 


In today's age of modular apps, information would stream directly from the Microsoft Graph APIs into your E-Commerce app. 

Composable applications must be concerned with: 
  • How the solution, and hence the end-to-end architecture, is implemented and to what goal they are implemented? 
  • Ways to include users and help them in everyday tasks rather than just adding (manual) process stages?
  • How flexible process processes may be expanded, by whom, and if that group of users is inclusive or exclusive? 
  • What are your thoughts on Composable Applications and hence Composable E-Commerce? 
  • We can see the success of AI in every industry and this technology is helping grow the supply chain and e-commerce market just as fast.