Aug 16, 2022
6 min read

Enterprise App Development: Build-versus-Buy

Times are changing for everyone interested in leveraging software to solve business challenges. Three significant developments are combined to demolish the conventional construct versus purchase paradigm. 

Organizations wanting to improve business processes using technology had essentially two alternatives until recently. 

The first option was to purchase "off-the-shelf" software from enterprise providers. While these solutions provided the advertised capabilities, they never functioned how the business would like it. 

The second option was to create bespoke software from scratch. These solutions performed as expected by the firm. They were, however, costly and time-consuming to design, necessitated the employment of specialized expertise, and proved practically challenging to maintain over time. 

Things To Look For When Making A Decision Of Buying Vs. Building App 

You must consider all relevant considerations while determining whether to create or acquire an app. You must evaluate project needs, upfront costs, long-term upkeep, etc. In addition to internal concerns, you need to consider how external users will interact with it. 


Investing in purchasing or developing new software can help you tackle a specific problem, whether the one you're experiencing internally or your customers are trying to overcome. A lack of core capabilities is a typical impediment to investing in specific solutions.  

Building in-house requires skills, technology, and expertise. Purchasing pre-existing software might give you a pre-packaged solution. It may be less expensive and faster to deploy something "pre-made." 


As a corporation, you must always seek the most cost-effective alternatives. However, when it comes to IT initiatives, the costs may quickly add up. You must consider the cost of the initial development, support, testing, updates, and the status of the market. And things don't always go as planned. One of every six IT projects surpasses its anticipated timetable, with the average cost exceeding 200 percent. As a result, you'd have to be inventive. 


Each organization has its ecosystem of apps that must be interoperable with systems outside the organization, such as marketing destinations. Building your solution can guarantee that these connections are established, as long as your team can go through the lengthy process of connecting several smaller solutions. 


Building software eliminates the need to rely on an outside team to create new features or push out upgrades. However, when working with complicated architectures characteristic of multinational firms, most internal teams may not have the same availability or competence as an external team. 


Will your new product have to work with your present one? Who will resolve any integration issues that arise? 

Clarify the integration strategy in your project scope and documentation. If you're developing new technology, consider how it will interact with your existing software (if needed). When purchasing, consider the development languages based on your purchase to determine how complicated the integration process will be. 


The most appealing aspect of developing software in-house is the ability to shape it to match the company's particular requirements as they arise. This also implies that you will always depend on the developers who construct it. 

It's too usual for businesses to be left with unworkable code bases written by developers who no longer work for them. This adds to the maintenance expense of employing new engineers to recreate the codebase from scratch. 

Build versus Buy: When is 'Building' the better option? 

Building an app will benefit your business if and only if: 

  • The program will provide you with a long-term competitive advantage 
  • No other existing option can fulfill your company's requirements 
  • Your company's data collection endpoints are neither volatile nor subject to frequent modification 
  • You have ample funds to pay the costs of developing and maintaining the program 


Build versus Buy: When is 'Buying' the better option? 

You should consider purchasing an enterprise app if: 

  • Building software is not essential to your business and will not provide you with a competitive edge 
  • You have limited resources and would like to use them to strengthen your core business operations 
  • There are solutions available to solve the issues your company is facing 
  • You need a rapid solution that can be implemented right away 


The develop vs. purchase software strategy is not a one-size-fits-all method. The answer to whether you should construct or purchase depends on the circumstances, particularly the needs of your business. 

In Conclusion 

The choice between building and buying boils to skills, capabilities, and growth objectives. It makes sense to design a feature set that will provide you a competitive advantage if you have the internal resources. 

A new method is required for aggressive growth targets. In this case, purchasing technology or an entire firm may be advantageous. Make the best strategic decision by using this guide as a checklist.