May 20, 2021
5 min read

How Cloud-Focused Business Strategies Drive Transformation

Business resiliency is essential for the growth of organizations. But it is easier said than done.

Over the last year, we all understood its importance as the pandemic caused businesses to shut down. Organizations with backup plans, flexibility, and resiliency in all processes could continue their businesses.

If you want to safeguard your businesses against such unprecedented circumstances, it's time to et resilient. Cloud-focused business strategies can help you adapt to digital capabilities that result in higher operational efficiency and fewer threats down the line.

Read ahead to see how companies are transforming with the help of cloud-focused business strategies.

Digital Innovation

Microsoft has come up with new strategic partnerships and initiatives to work with its customers in using digital innovation in the future. An example of this is the initiative called "Transform To Net Zero," which eases the transition of the private sector to a net-zero global economy by delivering business plans and guidance.

Additionally, they also help firms achieve their carbon reduction goals and also consider customer expectations regarding sustainability.

For instance, it is working with Shell to generate and provide new solutions that help suppliers, customers, and businesses reduce emissions.

Financial Services

Firms want to improve their customer experiences through the cloud to create always-on, frictionless, and digital solutions. Microsoft's partnership with MasterCard speeds up the development of emerging technologies to develop and scale innovative solutions, driving sustainable growth and financial security.

Similarly, Morgan Stanley Capital International uses Azure Data Services to deliver new competencies that help investors manage data efficiently and gain insights on performance drivers and risk.

Finastra (UK) is coming up with major mission-critical solutions for its customers to the cloud. At the same time, Refinitiv helps financial firms cooperate to reap the full benefits of the data and insights that they get.

Banks like the National Australia Bank are enhancing their cloud technology for better customer experiences. Singapore's Standard Chartered Bank is also using a cloud-first approach for more accessible banking throughout its network.

Additionally, Microsoft partners with Germany's Munich RE for better product development and risk management with Azure Cosmos DB, prioritizing compliance and regulatory requirements.


Data-driven solutions are also reshaping how the telecommunications industry operates through innovation advancement, customer experience enhancements, and decision-making capability amplification.

For instance, AT&T has turned towards a safe Internet of Things (IoT) solution using its worldwide cellular network. It promotes the connection between businesses and machines with Azure Sphere, eliminating the public internet's need.

Furthermore, Microsoft's partnership with Australia's Telstra has enabled people to use Power Apps in Microsoft Teams and work with automated manual processes. This helps them enhance their customer service and the firm's financial performance.

Additionally, Microsoft partnered with SK Telecom to launch the "SKT 5GX Cloud Game" operated by Xbox Game Pass Ultimate.

Microsoft 365 is also partnering with T-Mobile for better growth of small businesses. Together their productivity tools and telecommunication abilities can bring employees closer, enhancing the effectiveness of remote teams.

Retail and Consumer Products

In this industry, Microsoft collaborates with customers to improve their data estate modernization to enhance security, have better insights, and drive innovation.

For instance, PepsiCo drives innovation and enhances relationships with its SAP workloads and global data estate migration. This helps all their employees stay connected through Microsoft 365.

Australia's Woolworths uses the cloud to move its mission-critical applications to enhance customer experiences and make its supply chain more efficient in all stores.

Similarly, Marks and Spencer use Azure Synapse Analytics instead of its on-location data warehouse. It allows its British retail chain to democratize and scale its data. This helps them align their data with the ever-changing consumer demand.

Additionally, Office Depot uses a citizen developer program that aids employees to use their productivity-boosting ideas with Teams and Power Apps.


The pandemic has driven industries to create innovative tools so that business thrives and communities don't suffer due to unprecedented circumstances.

Innovation is taking place at an exponential rate, so customers get the goods while maintaining efficiency, inclusivity, and safety. Cloud-driven business strategies promote business resiliency, helping firms quickly adapt to the situation with a seamless process.

Head over to Definity First to get more insights into the technological transformations happening globally.