Apr 30, 2020
5 min read

How Social Media Marketing is helping businesses during COVID-19

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. 

The world as we know it has turned upside down. The coronavirus (COVID-19) pandemic is running rampant across the globe, and there doesn’t seem to be an end in sight. It started in December 2019 in China and has grown into a worldwide problem, unlike anything any of us have ever seen before. 

With the COVID-19 outbreak disrupting individuals and business around the world, we’ve seen business owners come up with creative new ways to connect with and inspire their communities.  

In the other hand, the challenge of social medio marketing will depend on the nature of the business, for example B2B (business to business) companies tend to rely on marketing strategies that are heavily based on socializing and networking to build customer relations. However, whatever the business, it is likely that social media can help at this difficult point in time. 

How Social Media Marketing can help you grow your business? 

1)   Increase your LinkedIn interactions.

LinkedIn is the perfect place for B2B companies to be.  LinkedIn’s ‘Marketing Solutions’ blog noted that 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions.  Most people on LinkedIn are actually seeking company opportunities or to read valuable content. 

2) Provide content to earn the trust and attention of your target audiences. 

Creating new, frequent and insightful content is a necessary practice of business in any industry as according to Dragon Search Marketing, “61% of a consumer's buying decision is influenced by custom content.” 

It will also increase your reliability when there’s content from your professional area. People love to earn something new based on someone’s experience. Don’t forget to share your tips and tricks around the product.  

3) Engage with customers by liking, reposting, and commenting on other people's content.

Research shows that businesses who provide a good customer experience are estimated to bring in 5.7 times more revenue than competitors who do not.  Interacting online with customers and potential customers can influence their purchasing decisions and make your brand more trustworthy. 

This also gives you more visibility. By making yourself to stand your with your expertise and comments, you’ll gain more audience and more clients. 

4) Create video content.

HubSpot noted that in 2020, 92% of marketers say that video is an important part of their marketing strategy. This has increased from 78% in 2015, showing the importance of video marketing and how it is growing drastically. 

Besides of the statistics, it’s much nicer to learn from videos, rather than reading everything from a book.  

5) Uploading business photos or images. 

It is important that your posts stand out and are visual. 80% of people remember what they see, compared to ten percent what they hear and 20 percent what they read. It’s not a lie when people are saying that the picture tells more than a thousand words. 

Make your business to stand out in a visual way and don’t forget to show the culture of the company in the way of  

6) Utilize trending and general hashtags to support your content.   

Tweets with hashtags get almost double the engagement of tweets without them. Use hashtags that are related to your content and also research the most popular hashtags in relation to your business. The ‘trending’ facilities of most social media platforms make this quite a straightforward but often under-utilized strategy. 

7) Show off your client testimonials on social media.  

Third-person validation is an extremely powerful tool. It is now said that 92% of customers read online reviews before buying. So, make sure you showcase all your positive reviews and take the time to check what people are saying about you. 

A couple of rules before getting into action.

Whether it’s a business or a personal profile, you should refrain from posting anything that makes fun of, ridicules, or minimizes the situation. It could spell trouble for you, especially as a business. If you are going to post about COVID-19, be informative and make sure your followers know what’s happening with you, your business, or the situation overall.  

In Definity First, We identify growth opportunities and help define ROI driven marketing goals during COVID-19. With clear objectives, it’s easy to create the winning strategies and tactics that fit your objectives and business needs and increase the profit even in a crisis.  

Connect with our professionals, contactus@definityfirst.com