Jun 19, 2020
7 min read

Intranet content ideas to boost user engagement

‘Build a powerful intranet, and employees will start using it,’ is a common myth organization tend to believe while making their investment in intranet software. Despite successful deployment, user adoption and user engagement continue always to remain a challenge for companies.

Unfortunately, for many organizations, an intranet web portal is a place where content goes to die, a virtual graveyard visited by employees less than once per month. On the other hand, organizations have failed to recognize the full potential of an intranet. Continue reading and figure out how to recreate your intranet and light it up with its full potential. 

An intranet strategy prioritizes employee engagement, timely updates and ease of access. It should also take into considerations aspects such as – why should employees use the intranet? How will it benefit them in everyday at the office? etc. 

If employees don’t recognize the purpose it serves, chances of them utilizing it are compromised, thereby affecting adoption rates which takes a toll on the investment. 

To build an engaging intranet web portal, there arises a constant need for relevant and up to date content. It’s important to also have a set of clear business objectives to help drive overall intranet web portal adoption rates. 

An effective intranet web portal solution not only incorporates elements of communication but also provides a unique mix of collaboration and knowledge management tools which help in maximizing productivity. 

Intranets are entrenched in today’s organizational culture but exploiting it to the full potential is still a far-sighted goal for many organizations. Here are our content ideas to bring your intranet back into the light from the shadows.  


Intranet content ideas to help boost engagement and adoption

Intranet content ideas to boost user engagement

1. Personalize your intranet web portal content

One size fits all model is no longer driving employees to intranets. Not all your employees want to view the same content on their portals. 

Delivering valuable and personalized content on your intranet web portal will create an urge among employees to visit the intranet frequently and there will be a high probability of increasing the adoption rates. 

Here are a few ways in which organizations can enable the personalization and intranet web portal usage: 

  • Personalized content updates 
  • User preferred content subscriptions 
  • Personal bookmarks & tools
  • View colleagues’ subscriptions 
  • Employee status updates 

Ultimately if you can create a high-value personalized experience for your users, there is more likelihood of employees feeling engaged while using your intranet web portal. 


 2. Employees and your brand 

An intranet is an integral part of the modern  workplace. Appreciating employees by sharing their success story as a form of content will draw the attention of the entire workforce, thereby influencing usage rates. 

Modern intranets come with the inbuilt functionality to highlight employee recognition in a separate noticeable section which is visible to the entire organization. Additionally, adding content that highlights how they achieved it, their best practices and values will foster a culture of innovation. 

Shape intranet culture by aligning and inspiring employees around your brand’s proposition. Knot your employee story with the perfect brand mix to create a spike in the internal brand metrics. 

For example, if an employee had an innovative idea that saved substantial costs for an organization, that would be news worth sharing across the organization. 


3. Internal Job Opportunities

Furthermore, posting internal job opportunities to switch to their preferred areas across the organization using the intranet will make employees feel valued. Organizations will also have the added benefit of the crowdsourcing talent pool from within the company. 

Employees who are in search of new avenues in their career will visit this section of the intranet frequently for better opportunities, thereby boosting the adoption rate. 


4. Make organizational metrics visible

Sharing organization information with employees can be a huge boon to the workforce. Educating your employees on the organization’s financial health generates a sense of pride for employees and offers a variety of other benefits, as well. 

Projecting the YoY change and forecasting the future on the intranet dashboard enables employees to know about the organization’s productivity and analyze departmental achievements. 

As a result, frequently sharing organizations metrics can make employees feel engaged and encourage them to visit the intranet frequently in order to receive more updates. 


5. Industry insights

It is often hard to make an intelligent correction without insights. Provide a channel of self-improvement for your employees by dedicating a space in your intranet, detailing industry insights and the current trends. 

Disseminate industry information in this way helps increase overall employee efficiency. 


6. CEO news

Latest content written by CEO will interest all of your intranet web portal users and improve user engagement. 

As important as it is for the CEO to share organization updates, but what can be particularly effective is sharing their view on industry information or visits to other branches of the organization. 

You can create weekly news post from your CEO, with the latest news and stories, thereby giving your employees interesting content, that they’d want to keep coming back to read. 


7. User-generated content

Intranet content ideas to boost user engagement

Employees are an extremely influential group of people who can generate content about their experiences and subsequently amplify internal branding. Encourage employees to publish user-generated content and distribute among their colleagues. This gives a much more authentic tone to the content posted and can quickly gain credibility among employees. 

Contributing in forums, blogs, etc will synthesize their research into more strategic recommendations. Consequently, this will increase the employee engagement levels, apart from an added advantage of addressing critical business challenges. 


In conclusion

An Intranet web portal development is not easy, but with right tools and some help from the experts, the portal will increase the engagement in your company and deliver the results you are expecting. 

With +16 years of experience and a dedicated multi-task team, we use design thinking & agile methodologies to ensure a next-generation intranet platform tailored to your business needs. Focused on tackling your pain points & with the best easy-to-use interfaces for better user experience. 

Connect with us contactus@definityfirst.com and let's increase the engagement of your intranet.